Caminho da Saúde — Strategic Web Design
Project
Paula Mendes | Caminho da Saúde
Services
Art Direction, Web Design, UI & UX
Caminho da Saúde is a Portuguese home care company with a proposition that sets it apart in the market: personalised support for every age group — children, young people, adults and older adults — wherever there is reduced mobility, chronic illness, post-operative recovery, or simply a need for ongoing support at home.
The vast majority of competing companies in Portugal focus exclusively on older adults or on cleaning services. Caminho da Saúde breaks that pattern: it combines primary care, healthcare, at-home beauty services, transport, recreational activities and the sale of mobility equipment into a single integrated service.
The challenge
Communicating home care is, in essence, communicating a difficult moment. Families looking for this service are typically facing an emotionally heavy decision: move a relative into an institution, or keep them at home with professional support.
The outcome
The final site brings the whole offering together on a single page, organised around navigation anchors: Services, About Us, FAQs, Contact and Recruitment. Choosing a landing page was deliberate: the target audience, often searching quickly and under emotional pressure, benefits from a structure that delivers everything in one scroll.
